Woo, Teamwork
I learned today that Google, MSN Search, and Yahoo have teamed up to announce support for the rel=”nofollow” attribute in link tags. But the search engines aren’t the only one who have thrown their support behind this announcement, as pretty much every major blog software company has signed on.
The purpose? To combat comment spam. The basic idea behind comment spam is that by filling in your comment fields with gibberish, but leaving a link to their own site either in the comment text, or the meta-data, a comment spammer can artificially increase his/her web popularity (when measured by incoming link count) and/or trick legit blog readers to click on the links. This is highly annoying and akin to vandalism (in my opinion). Search engines hate it because it messes up their results. Hence the impetus for a united front.
Here is the way this will work (in theory): If this new attribute is properly implemented in all blogs, spam comments will not generate any popularity boosts to the spammer’s rankings in search engines. This in turn will take away the motivation behind comment spamming. And of course the next question to ask is “Why can’t everyone just use anti-spam measures on their blogs?” Well, most people do not want to have to fuss with these measures (and sometimes the cure can be worse than the disease, if your spam blocker keeps legit commenters out) and, more importantly, a determined spammer will always find a way around a spam blocker. But if you eliminate the spammer’s reason to spam, you may stop the problem at its root. Most companies will automatically adopt ways to use this link tag attribute, so the vast majority of bloggers will have the solution automatically implemented for them. For those of you using Wordpress, there’s already a plugin being whipped up by the open source community. They sure are fast buggers!
I’m excited because I absolutely hate spam, and spam comments especially, and because I would like to be able to enable trackbacks without having to jump through hoops or having stupid texas-holdem poker sites abuse the feature.